Behind the Scenes: Designing a Web-Based Election-Aiding Platform

  • Concept Design
  • Product Design
  • UI/UX Design

OP Financial Group, one of Finland’s largest financial organizations with over 1.4 million customer-owners, provides comprehensive banking and insurance services across Finland.

Our mission was to design a web-based platform for organizing OP’s elections, branded as “OP Election Aid.” As the lead designer, I had the creative freedom to design the platform from scratch, fully aligned with OP’s established brand identity.

Starting with a mobile-first approach, I focused on creating a responsive, user-friendly design, considering the growing trend of mobile browsing. The platform was designed to be simple, accessible, and easy to scale. I created flow charts and high-fidelity mockups to guide the development team in building a functional and intuitive platform.